Your business has been expanding steadily, and at some time, you decide to expand internationally. The entire business strategy has been established, and you are aware of the nations you are aiming for and your rivals in the following markets.
The next step would naturally be to assess your SEO potential by hiring the best SEO agency in Melbourne and consider how to structure your online presence.
With SEMrush and other marketing tools, we’ll demonstrate how to plan your digital globalisation in this how-to guide.
more info here: https://zibdigital.com.au/seo-melbourne/
The strategy can broadly be divided into the following five steps:
Table of Contents
Estimate Your Companies’ Potential in Your Target Countries
Start with employing the best SEO agency in Melbourne to help you evaluate your international SEO potential by determining how your website is ranked in your target countries.
Go to Audience Geo Language or Location in your Google Analytics account. You can see how many sessions came from that nation specifically:
In order to determine precisely which phrases your website is ranking for in your target nations, let’s look a little further. For your domain, create an Overview report using SEMrush Domain Analytics.
Enter your domain, pick your desired database, and then press “Search.”
Look at the organic search report, which includes estimates of your domain’s monthly traffic as well as the number of terms. You are in the top 100 organic search results for the phrase. You are ranking in the top 100 organic search results.
Examine the keywords to see if they apply to your industry and gauge the volume of searches for each.
By using GA, you can determine whether organic traffic is already coming from your target nations and how relevant that traffic is to achieving your objectives (with the Organic Search Positions report by SEMrush).
Analyse Your Competitive Landscape
Regardless of the potential global reach of your website, the best SEO agency in Melbourne needs to understand your competition in the brand-new digital industry. Most likely, you already know who your fiercest rivals are in that nation. However, this does not imply that all are equally effective in terms of their online presence.
On the other hand, we will primarily focus on your organic competitors.
To conduct a rapid examination of your competitors in the areas you are targeting, use the SEMrush Organic Competitors report. Go to Organic Research Competitors under the same Domain Analytics tab. Select the appropriate language database.
You should pay particular attention to the bubbles to your right and those above you. They stand in for those rivals whose total traffic exceeds yours and who rank for more keywords than you do.
Conduct an International Keyword Research
We will now compare our domains to those of our competitors in terms of popular and niche keywords using the Domain vs. Domain tool.
To do this, select the list of your most significant rivals (as determined in the previous stage) and click on the quantity of keywords under “Common Keywords” in the left-hand column. Your browser will now take you to the “Domain vs. Domain” report.
Switch to ‘Advanced mode’
Now, define the comparison parameters as ‘Unique to the first domain’s keywords’ because, at this point, we’re essentially interested in those keywords in which your competitor is ranking, but you aren’t. Make sure you type your competitor’s domain first.
You will get a list of keywords for which your competitor, unlike you, is getting traffic. Before you decide to use some of these keywords, you should acknowledge the search terms with higher search volumes and lower difficulty levels, i.e., those that are more likely to drive traffic to your website.
Create sophisticated filters to accomplish it. Including keywords with a search volume larger than 500 and removing those with a keyword difficulty level greater than 60 will be a good place to start.
You can then choose the keywords you would like to borrow.
By ticking the box on the left of every keyword and exporting them to an Excel file, you can select them.
Use the above keywords in product descriptions, news, blog articles and any other content pieces.
Localise Your Brand
Now that you’ve acquired some valuable keywords, it’s time to start writing content in the regional tongue.
However, merely translating the original phrases and stuffing them with keywords wouldn’t be sufficient. On the other side, there are some content genres that require you to be specific and accurate, such as technical descriptions.
Think about any unique local factors as well. For instance, when speaking to someone you don’t know in many other countries, such as Germany, Italy, and Spain, you should use the polite form of “you.” Also, keep in mind that, for instance, Germans are far stricter than Italians in their use of the formal pronoun ‘you’.
Decide On the Main Technical Aspects
Not least, you need to take care of the technical aspects of your global SEO. The primary factors you must take into account are as follows:
Choosing the Proper Structure For Your Website
Determine your objective before deciding on the structure of your website. Are you aiming for a specific language or nation?
Use the language targeting strategy if you want to target nations with similar languages. Country targeting is the greatest option if you’re trying to reach a certain country or audience.
Deciding On the Server’s Location
Your ranks are significantly influenced by the server’s location. The user experience is worse, the site loads more slowly, and the server is farther away. Find out in this post which web hosting option is suitable for your global website.
Ensuring the Correct Hreflang Implementation
When international SEO is done correctly, users from each target country or targeted language land on the appropriate country- or language-specific version of your website.
Hreflang annotations are crucial to this procedure since they are used to cross-reference pages with comparable content but different audience niches.
You have now evaluated your SEO potential in your target countries with the help of the best SEO agency in Melbourne, analysed your competitive landscape, pulled together a list of most beneficial keywords for your international SEO and even worked through the technical aspects of developing an internationally targeted website. It is time to get yourself out to the international SEO battlefield, and good luck!