Organizational culture plays an important role when it comes to business. It nearly impacts almost every aspect of the company. From recruiting excellent employees to implementing strategies for employee satisfaction – company culture has it all!
Well, it won’t be wrong to say that it is the backbone of a happy workforce. Without a positive work culture, employees tend to suffer, and they have a hard time finding value in their work.
Many studies and research over the years have shown that employees and management believe that corporate culture is integral to a company’s success. Moreover, there is a strong interconnection between happy employees and optimistic company culture.
But why is organizational culture such an essential part? Well, the answer lies in this guide!
So, let us begin!
What is Organizational Culture & Why It Matters?
As an integral part of corporate training, organizational culture defines the environment for everything occurring within the company. In addition, it is the spoken and unspoken behaviors and mindsets representing how a company functions on a daily basis.
Interestingly, organizational culture includes mission, vision, and goals along with values, leaders, and overall employee engagement levels.
By building strong company cultures, businesses provide direction and guidance to employees to help them reach their highest potential.
Below are the reasons why organizational culture matters.
Increased Employee Engagement
Clear expectations and purpose drive a positive work culture. This, in turn, motivates the employees to be more engaged in their everyday job roles. In addition, it also leads to enhanced employee engagement levels, resulting in improved productivity and efficiency.
Thus, having a strong connection to an organization & employees creates an atmosphere of positivity that is hard to ignore.
People who feel valued and acknowledged at a company are less likely to leave it. That’s why companies must foster a winning work culture supporting their core values, goals, and mission. In addition, happy employees mean less turnover, saving companies time and money in hiring.
Therefore, organizations with a robust culture must take measures to maintain and enhance it.
Each worker gets access to what they need to do their jobs well. As a result, it helps increase productivity and overall performance levels. In addition, organizational culture impacts the structure of the same skill set together. Thus, employees with similar backgrounds and skills may work more quickly together when managing the company’s projects.
Robust Brand Identity
A company’s organizational culture represents its public image. Consequently, assumptions are made about businesses based on interactions within and outside the organization.
So, if the company has a weak brand image or lacks a positive work culture, consumers may hesitate to do business with anyone associated with the brand.
Moreover, businesses with a strong brand identity tend to attract more clients, and job applicants have similar values to support the company’s mission.
Not every business has the power to transform average employees into advanced brand advocates, but those with strong organizational cultures do. In addition, companies that recognize their employee’s efforts and celebrate team successes are likely to witness a change in employees as they experience a sense of accomplishment.
How To Foster An Optimistic Organizational Culture
What’s the first thing that generates a positive work culture? Well, the answer is team-building! When employees are able to work together, they nurture optimism, safety, etc., in the workplace, which eventually leads to enhanced productivity and efficiency.
Apart from team-building, here are some other ways to create a positive work culture. Have a look!
Happiness = Gratitude
The habit of happiness needs to be modeled. As a manager/ leader, your demeanor and attitude are paramount as they can impact the employees. When you demonstrate joy, you are following your employees to follow you.
Another thing is to get into the habit of being grateful and showing gratitude for what you have. When you make an effort and be thankful, you train your brain to witness the positive things in life.
In addition, focus on the positives while interacting with the employees. Point out their accomplishments and unique abilities. Acknowledge their efforts and be thankful for their contribution to the company. This will lead to employee satisfaction, thus resulting in a positive work culture.
As a business leader, you must be influential – your opinion matters. So, make it a goal to compliment people. Recognize their small achievements, praise your team members, etc. It need not be a grand show of affection. Small things matter, too.
We understand that sometimes work can get monotonous and overwhelming. But praising your employees can have a significant impact on the organizational culture. They will feel valued.
Thus, make it a target to compliment your employees, and you will witness remarkable results. In addition, it will stimulate your brain and positively affect the person you are praising.
Get your team talking! Nobody likes employees who are always speaking, but it’s vital to open the lines of communication across the organization – from senior management to consumers.
One of the best ways to nurture effective communication in the workplace is by conducting employee engagement surveys. In addition, you can also try sending emails to employees for recommendations to make changes to foster an excellent company culture.
Continue to help your workforce build positive relationships within the company and with clients via positive distractions. A March Madness party, holiday dinners, guest lecturers, team volunteer days, and so on are just a few examples.
Such positive distractions will help create a positive work environment. Additionally, employees will deepen their relationships, grow trust among different departments, and make your employees feel valued and appreciated.
Have A Sense Of Purpose
Employees need to have a sense of purpose at work. Their job security is directly connected with knowing they can make a difference in the workplace.
So, the manager is responsible for telling employees why their work matters to the company. This will give the employees a sense of purpose and belonging, motivating them to strive for more.
Interestingly, engaged employees are enthusiastic, flexible, and willing to do what it takes to help the company succeed. Thus, creating a sense of purpose for the employees is crucial for developing a positive workplace.
Put Things In Perspective
Encouraging employees to look at the bigger picture is essential. Why? Suppose an employee is upset that a project wasn’t assigned to him. In such a situation, it is best to direct his attention towards what he must be proud of – the projects he has excelled at, his leadership qualities, etc.
Putting things in the proper perspective can help establish positive momentum when the going gets tough. Moreover, leaders who are optimistic during challenges can steer their employees towards a more productive mindset.
Positive and fulfilling organizational cultures don’t just happen overnight. Employers and employees must keep to their values, listen to one another, work collaboratively, etc. Doing this will help keep employees happy, and businesses thrive. It will be worth it!
Creating a positive culture where everyone feels valued, respected, and welcomed is vital for organizational success. Thus, leaders must constantly consider feedback and lean on them to create a great work experience!