Do you own a floral store and want to leverage your business through the photo-sharing site Instagram? If so, you are reading the right article. Instagram has one billion monthly users. Then, why not leverage this platform to market your brand to your targeted audience and boost sales? If you are new to Instagram and do not know how to use it, you should read this article carefully. Flowers look beautiful with their varying shapes, design, and colors. In fact, you have the most photogenic items to sell, and with Instagram, you will never run out of ideas when it comes to creating unique posts. The bright and colorful visuals of flowers will speak louder than words and fetch numerous likes and comments. To make your job easy, here are three easy tips to promote your floral brand on Instagram:
1. Post Quality Photos
To make your post look unique on Instagram, it calls for some amount of creativity, imagination, and effort. Post high-resolution images and ensure they look professional and are composed properly. Do not just post random images of flowers. For example, you can hang colorful orchids in a balcony and click photos of them to post on Instagram. Post the pictures of orchids in a group. Hire a photographer and post those images, if necessary. Be creative when posting photos of orchids. Use decorative bowls, cake stands, or cases to display them on your Instagram page. You can also post images of bright, yellow rose pots by the windowsill to garner more likes and shares.
2. Display Your Floral Business Operations
There is nothing like posting photos of carnations, lily of the valley, roses, chrysanthemums, or tulips. However, mix up these images with posts that are personal to your floral store. For example, create posts showing your employees, floral care in progress, flower designs, and shoppers with pets when they visit your store. It will give your potential customers a feeling of knowing your brand, as well as add a personal touch to your flower shop. Create a sense of daily life in your floral store to attract likes and comments. If you want more details about how to use Instagram for your business, look for sites like Stormlikes.com for inspiration.
3. Use Hashtags
Using hashtags is essential on Instagram if you want to promote your business. Use only relevant hashtags related to your floral store. Avoid copying and pasting random hashtags that are not related to your business in any way. Instagram has algorithms to move down posts with repeated or irrelevant hashtags to cut back on spam. This way, users can mark hashtags that they do not like to see and the algorithms show new and unique content. The relevant floral hashtags are #florist, #flowershop, #weddingflowers, #flowerbox, and many more. However, use 3-5 hashtags instead of using a paragraph of them even if they are relevant.
Now that you know how to use Instagram for your floral shop, what are you waiting for? Try these useful tips to grow your flower business and start selling flowers. You will not repent.