JUUL is a popular e-cigarette brand that has been a lot of limelight lately, but for all the wrong reasons. JUUL Lawsuit claim that JUUL e-cigarette is deceivingly advertised a high concentrated nicotine delivery system to teenagers and young adults to get addicted to their products. JUUL lawsuits are filed by individuals who have been addicted to nicotine by using JUUL. Let’s understand what exactly is e-cigarettes and how the side effects they hold.
The Concept of E-cigarettes
E-Cigarettes, also known as e-cigs, are designed to resemble the form of cigarettes, USB flash drives, writing pens, etc. These devices contain liquid infused with nicotine, various flavors, glycerin, and propylene glycol. Through battery or heating coils, the liquid is heated, turning into vapor, which is then inhaled. In official terms, these products are called electronic nicotine delivery systems (ENDS).
JUUL e-cigs are the most commonly used ENDS amongst people. The delivery system offered by JUUL is known as pods and look similar to a USB flash drive. These pods are high in nicotine content; a single pod contains the same amount of nicotine as a normal pack of cigarette.
Over the years, the Food and Drug Administration has acquired various reports by JUUL users, who have become addicted to the device. In fact, there are some people who have suffered convulsions and seizures due to nicotine poisoning.
The Growing Accusation on JUUL
JUUL has also been accused by many government agencies and lawsuits of targeting underage people in its marketing campaigns to get young people addicted to nicotine. In their initial campaign in 2017 and 2018, the ads showed young people consuming these products in different settings. Their marketing campaign was primarily based on social media and focused on attracting a young audience. Their ads often touted the devices flavorful tastes as a highlight.
Furthermore, the lawsuit also claimed that JUUL intentionally manufactures a small, sleek product that contained a high amount of nicotine so that more products can be delivered quickly. And due to the flavor high amount of nicotine can be consumed without generating foul odor. Furthermore, the company marketed this product by saying its safer than cigarettes.
JUUL’s marketing campaigns were so effective that it changes the decade long trend of young people smoking. In the year 2018, over 3.6 Million high school students were using e-cigarettes.
Along with nicotine poisoning, researchers have revealed a plethora of other severe health risks associated with vaping practices. Chemicals used in vape juice diacetyl, toluene, formaldehyde, acrolein, etc. can cause the risk of bronchiolitis obliterans, a severe and irreversible lung disease.
If your child too has been addicted to nicotine through using JUUL product, then you must take legal action. You can avail compensation for any past and future medical expenses associated with vaping injuries and addiction treatments. Your child will also be compensated for the pain and suffering, both mental and physical caused by the vaping injury. And the past and future losses your child has incurred which impact his/her enjoyment of life will also be compensated.